At UrbanSwad, we don’t just make food — we bring a legacy to life. The story of UrbanSwad began from humble roots in the heart of rural India, where the essence of good food, fresh ingredients, and old-time family recipes has been passed down from generation to generation. As children, we watched our grandmothers and mothers create magic in the kitchen with their hands, using simple ingredients sourced from the local farms, their cooking defined by the richness of tradition and the love they poured into every dish.
These memories shaped our understanding of food — food that not only nourishes the body but also connects us to our culture, our heritage, and the land. The traditional recipes from our village kitchens were made from scratch, without preservatives or artificial additives, and always served with the warmth and care that only homemade food can carry.
But life took us on a different path. As we ventured into the fast-paced world of IT and services, we became part of a modern, digital age where everything was about convenience, speed, and efficiency. And yet, in the midst of this technological revolution, we missed the simplicity and authenticity of the food we grew up with. The kind of food that nourished us, gave us energy, and felt like home.
As tech professionals, we were familiar with the power of innovation and efficiency. As people who grew up in rural India, we were also deeply rooted in the values of authenticity, sustainability, and fresh ingredients. This is where UrbanSwad was born — a brand that brings together the best of both worlds.
We took our passion for traditional recipes, cultivated over years of family cooking in the village, and combined it with our expertise in technology to create a product line that bridges the gap between authenticity and convenience. UrbanSwad is not just about creating delicious food; it’s about preserving the goodness of our old kitchen recipes and making them accessible to today’s fast-paced world. We believe that while technology has transformed the way we live, it should never replace the goodness of natural, wholesome ingredients that our grandmothers swore by.
At UrbanSwad, we are committed to bringing you the best of traditional Indian food with the convenience of modern living. From handpicked grains to cold-pressed oils, from aromatic spices to ready-to-eat snacks, every product we offer is carefully crafted to bring the authentic flavors of our village kitchens to your urban home. Our focus is on quality, purity, and taste, ensuring that every bite not only delights your palate but also connects you to a rich heritage of food that has stood the test of time.
UrbanSwad is a reflection of who we are — a team of passionate individuals, born from the heart of the village but adapted to the modern world. We’re not just a food brand; we are a bridge between the past and the present, blending the age-old wisdom of our kitchens with the future of food. Our mission is simple: to bring back the wholesome taste and nutritional goodness of traditional recipes while making them as easy and convenient as possible for you to enjoy.
We believe that food should not only be tasty, but it should also be nourishing, sustainable, and filled with the goodness of nature. And we’re proud to say, we are UrbanSwad — where tradition meets innovation, and where every meal tells a story of love, care, and heritage.